Wellmade

Improving working conditions in your clothing supply chain

Marketing & Brand

Consumers don’t want to feel guilty about the clothes they buy, but they also don’t trust corporate greenwashing. Integrating honest information about supply chain conditions into your brand image is one of the great marketing challenges of the early 21st century.  Marketing and brand departments also have an important role to play in supporting the ability of your product design and development colleagues to make good choices.

 


Resources selected for Marketing & Brand

  • Guiding Principles on Business and Human Rights

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  • Eerlijke Kleding? Draag het uit! (Report on young consumers and fair clothing)

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  • Communication strategies: get buy-in

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